A growing population of tech-savvy consumers, combined with an increased focus on digital security and convenience by buyers and sellers, is broadening demand for digital payments, both in business-to-consumer (B2C) and business-to-business (B2B) environments.
Younger consumers were the early adopters of technology solutions such as mobile digital wallets and contactless card payments, but these tools have now been widely adopted by all generations. While social distancing and online shopping trends in recent years initially served as a catalyst to get small businesses on board, the ample benefits to both the business and consumer have led to even wider adoption.
Most shoppers now consider contactless payments a luxury too good to give up. Not only have they realized how much easier it is to tap a contactless card on a point of sale terminal than to dip or swipe it, but many are also now forgoing their cards altogether, preferring instead to use digital wallets on their smartphones.
Consumers and buyers have also demonstrated a desire to blend their in-person shopping experience in brick-and-mortar stores with finding bargains and convenience through apps, social media and online outlets. In every one of those shopping opportunities, they expect a seamless checkout process. “Clients and consumers want convenience, security and ease, and if some merchants are not offering it to them, it could really hamper their business,” says Jonathan Sepulveda, small business product executive with Merchant Services at Bank of America.
Businesses managing payments to and from other businesses also have an opportunity to streamline their payment process with new ways to implement electronic invoicing and remittances.
Here’s what you need to know about four key payment trends that are reshaping your business operations and interactions with customers.